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Wordmark logos work really well when a company has a succinct and distinct name. Google’s logo is a great example of this. The name itself is catchy and memorable so, when combined with strong typography, the logo helps create strong brand recognition.
These are a blend of wordmark and brandmark logos. Also called combination logos, iconic logos are useful in conveying what you do and how it is different. The elements in iconic logos can be used individually or together, and are suitable for new businesses. If you are a startup and not easily recognizable among your target market, iconic logos are the one for you.
Compelling and enhancing brand recognition, 3D logos are a great idea to excite customers. It brings a positive effect and is a distraction from all monotonous and generic logos. 3D logos allow you to create something truly unique to represent your brand. They are trendy and an easy way to bring a dynamic and robust persona to your brand.
Concept-based and consisting of just a symbol, abstract logos are specially created for your brand. Symbols in abstract logos may not have any resemblance with real-life objects. They are distinctive and stand out from all others; hence, quickly spotted and memorable for the customers. They can be used if you want to bring attention to something specific to your brand.
Lively, eye-catchy, and highly fun, mascot logos are super exciting to look. They can have creatures, animals, or characters to represent your brand. Mascot logos should be strong and relatable as they condense your whole brand into a single illustrated element. These are great to not only target kids but all ages because of their appeal, colors, and liveliness.
If you want an image associated with your business for its whole life, pictorial logo is what you should opt! Also called brand mark or logo symbols, this graphic-based logo is best when your brand is established and famous. Pictorial logos will promptly remind you of the brand name and creates a strong brand-customer association. However, for new companies, pictorial logos may be complicated and not-a-good-idea to use as people will not relate with it immediately.
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